The College Media Conference is hosted annually by the Council of Independent Colleges (CIC). Previously under the direction of Keith Moore Associates, CIC took over the conference in 2009.

Since the conference attendees—primarily communications officers and public and media relations directors—were a new and younger constituency for CIC, I rebranded the conference with a fresh and more youthful design as well as created a new logo for the conference.

In recognition of the 25th anniversary of the conference, CIC moved the conference from Baltimore, Maryland to Washington, DC in 2011. Changing to a more expensive locale reduced the marketing budget, so the layout of the conference program was re-envisioned as a compact tri-fold layout in order to reduce production costs. This 2011 College Media Conference program received the AssociationTRENDS Silver Award for Convention Programs.